Modern or vintage? It's difficult to characterize the collection of optical frames Giorgio Armani. One thing is certain: it's work! Giorgio Armani frames have always been unique, both due to the care taken in the design (all the pieces are made in Italy by Italian craftsmen) and in the choice of materials. Some eyeglasses are carved from noble materials such as wood for a distinguished style. The ever more sweet shapes and the unique color combinations are the main ingredients of the seduction of the brand.
In a participatory approach, the Frames of Life campaign (name given to the collection) contributes to the history of the brand those who chose to wear frames of the Italian house by retracing their history and their visions of the world. With re-editions of emblematic models and a black and white campaign, all the details are cared for highlight the strong character and years of work of a house that is always innovative in terms of design.