What's new ? Brands & celebrities...

Even if the weather’s still particularly mild this September, for most of us, holidays seem already to be far and swimsuits are unabashedly piled up at the back of the closet ! See you next year ! However when September struck, the beginning of the school year struck too ! Or should we rather say, it’s time for us to present what’s hot in the brands’news ! Brands have just unloacked the Fall & Winter 2016 collections, and especially the new faces of their Muses. Here you can find out all the most fashionable faces selected in order to sublime the new sunnies and optical frames for the end of the year.

Willow Smith for Chanel

Rejuvenation treatment for Chanel. First Kirsten Stewart, then Lily Rose Deep, but right now the new Chanel’s face is even younger & urban! Welcome Willow Smith. With Will Smith’s daughter , both singer and actress and who is only 16 years olds target is met for Karl Lagarfeld ! Rock & punk this year ! Unashamed lux which matches up perfectly with the new sunglasses design : a mix between original geometrical lines & larger metallic pieces. Willow, as Chanel’ambassador illustrates both sophistication & strength of character of this frame.

A$AP Rocky, & Robert Pattinson for Dior Homme

A revitalizing and rebel energy…full of testosterone ! Are you guys ready ? Robert Pattinson & A$AP Rocky are here co stars and lend their pretty faces to the luxurious french brand ! A dark and contemporary elegance, far away from the classical codes the brand used to play with. Punk accent for the rapper, dandy rock for the actor ! An astonishing blast ! The Dior new collection’s style is exactly just like its ambassadors : full of surprises ! Metallic frames & silver reflects are masterpieces of these new creations.

Scott Eastwood for Persol

Persol advocates for the new generation ! By choosing Clint Eastwood’ son, the italian brand sticks to the careful attachment it pays for years to the seventh art. This gasp of fresh air also highlights the willingness of the brand to revisit its classic models. The new iconic version PO649 is finally refined and lightened but still keeps its characteristic PONT FLEX. Boldness & modernity for this campaign entitled « Meet the New Generation ».

Jared Leto for Carrera

Carrera plays his Joker to celebrate his 60th birthday. The brand’s campaigns have always been very involved in varied fields : encouraging travels, change until the flirt with the risk. Jared Leto embodies perfectly this profile. This ambitious and spontaneous actor finds himself in the limelight in the new line entitled « Maverick ». For this 60th birthday Carrera plays the charismatic revival with these absolutely feather-light and contemporary glasses.

Mark Cavendish & Matt Kemp for Oakley

Oakley clearly insists on the sportive aspect by choosing leading worlds athletes to promote its collection ! The racing cyclist Marc Cavendish and the famous baseball player Matt Kemp embody this passionate generation who succeed in making their dream come true. Who better indeed than these renowned champions to speak about the innovating sunnies of the brand ? Proper equipment totally in adequacy to practise extreme activities for men & women who are eager for adventure ! Furthermore the leitmotiv of the campaign #liveyours was not randomly selected and conveys the willingness of the brand to federate together the community of addicts -performance around its new products.