Ray-Ban Meta smart glasses reach 1 million sales in 2024
The numbers are in, and they are impressive: Ray-Ban Meta smart glasses have sold 1 million units worldwide in 2024.
This resounding success has taken place not only in the United States but also in Europe, with particularly strong sales in France.
Features that win users over
In France, Visiofactory was among the first official retailers of Ray-Ban’s first generation of smart glasses, the Stories. The Ray-Ban Meta then succeeded these early high-tech glasses, offering even more advanced features.
Users appreciate both the audio capabilities and the hands-free photo and video recording. Ray-Ban has successfully integrated cutting-edge technology to make these glasses a seamless extension of the smartphone.
With open-ear speakers, users can listen to their favorite playlists without losing awareness of their surroundings—whether it’s conversations with friends or ambient sounds. The built-in microphone is also well-designed, allowing users to make WhatsApp calls using voice commands.
For photo and video enthusiasts, the Ray-Ban Meta glasses come equipped with two cameras, capable of capturing 12 MP videos. Sharing content is seamless: users can instantly post photos and videos as stories on Instagram or Facebook, and even go live. Those less inclined toward social media can still use the glasses to capture moments privately and store them on their smartphone.
AI now available on Ray-Ban Meta
Since the end of 2024, Ray-Ban Meta glasses have been enhanced with artificial intelligence. The Meta AI assistant allows users to interact with the world in real time.
For example, the AI can suggest recipes based on the contents of your refrigerator or translate a restaurant menu when traveling abroad. These functionalities are expected to expand in the coming months, turning these glasses into a true everyday assistant.
Initially, Ray-Ban focused on offering a wide range of Meta sunglasses, but the brand is now introducing more models with clear lenses.
During a company meeting, Meta CEO Mark Zuckerberg revealed that Ray-Ban Meta smart glasses sales could reach between 2 and 5 million units in 2025. These impressive projections will be worth revisiting next year!
